alaska productivity (08:36) - in this deceptively casual talk, charles leadbeater weaves a tight argument that passionate amateurs, using new tools, are creating products and paradigms that companies can’t. he describes the rising role of serious amateurs. he calls them "pro-ams".
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2 comments:
Hi Felix! very interesting speech. i couldn't agree more ;-) The driveline for innovation is not in the hands of big corporations any more. They are bound to stay conservative. That is what I experience every day in my company. No way to innovate unless you can prove that your idea brings money in immediately, with zero investment...
On the other hand, hundreds of fresh ideas are thrown every day on internet user forums. Real innovation isn't about money, it's about bored "users" trying to bring in exciting new stuff.
Grüss aus Paris/Best Regards
Vincent
Small companies or individuals have the ideas - the large companies get-it-to-market (marketing).
A nice example of this is Youtube - 2 students got paid $1,600,000,000 for their invention; not bad.
The internet not only means a revolution in the way we communicate; it has changed the way business works too.
But be carefull, stealing has also become much easier: as an individual or small company it is important to protect your ideas and work. When you realy have a great prototype - visit a lawyer.
The world changes fast and that makes it difficult for large companies to follow. But when it comes to creating standards, industrial leaders like sony or philips still rule.
Over 99% of all ideas will end as prototypes - and 60% of all products do not have market success. That's a good reason for large companies to be carefull with investments for new products (think of flops like: video2000, DCC, minidisk, etc.).
Ofcourse there are some large companies that have "alaska" zones too - think of apple; they are big, and imo they are creative.
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